{{name}},
resolved per recipient at send time.
One syntax only. Templates use
{{name}}. Mailchimp's *|TAG|* syntax is converted when you
save a pasted template — it is never a second syntax to maintain.Supported merge tags
This is the entire vocabulary. Anything else is reported as unknown.| Tag | Resolves to | Example output |
|---|---|---|
{{firstName}} | Contact's first name | Camille |
{{lastName}} | Contact's last name | Dubois |
{{email}} | Contact's email address | camille@exemple.fr |
{{unsubscribeUrl}} | Unique unsubscribe link for this recipient | https://app/u/a1b2c3 |
{{currentYear}} | Year at the moment of rendering | 2026 |
{{today}} | Today's date, long form | August 22, 2026 |
{{postalAddress}} | Your organization's postal address | 12 rue des Lilas, 59000 Lille |
{{topicOptOutUrl}} | Opt-out link for the send's topic (optional) | https://app/t/d4e5f6 |
{{poweredBy}} | A small "Sent with AgentsMail.io" link | Sent with AgentsMail.io |
{{today}} and {{currentYear}} are computed at render time, in the sending organization's
time zone and language. Both come from Settings → Sending. The same instant produces a different
date for an organization in Paris and one in New York — that is the point. Values passed for them
in an API call are ignored: like {{unsubscribeUrl}}, AgentsMail decides them.| Language | {{today}} renders |
|---|---|
| French | 22 août 2026 |
| English | August 22, 2026 |
| Spanish | 22 de agosto de 2026 |
In an automated sequence,
{{today}} is resolved when the step actually sends — not when the
sequence version was published. A published step is otherwise a frozen snapshot, so this is the
one thing in it that moves.{{poweredBy}} is the one merge tag that inserts a link for you. Every other tag resolves to
text — with {{unsubscribeUrl}}, your template writes the <a> around it. This one arrives ready:
a small, discreet link, no underline, in the colour of the surrounding text, so it sits in a footer
without competing with anything. Because it is already a link, do not put it inside an attribute
(href="{{poweredBy}}" produces broken HTML) — drop it on a line of its own.It is entirely optional: nothing requires it, nothing stops you from deleting it, and it is
never added to your template behind your back. Templates from the gallery carry it in the footer;
remove it and the template still sends.It follows your organization's email language, and it is not counted as a tracked link — it
never appears in your campaign's click statistics.{{ firstName }} works like {{firstName}}.
Merge tags are resolved in both the subject line and the HTML body.
{{unsubscribeUrl}} is mandatory. A template whose rendered HTML does not contain the
unsubscribe link is refused at render time, with an explicit error. No footer is silently appended
to your HTML — the link must be somewhere in your template.Mailchimp tags converted on save
Paste a Mailchimp template and save it: these are rewritten automatically.| Mailchimp tag | Becomes |
|---|---|
*|UNSUB|* | {{unsubscribeUrl}} |
*|FNAME|* | {{firstName}} |
*|LNAME|* | {{lastName}} |
*|EMAIL|* | {{email}} |
*|CURRENT_YEAR|* | {{currentYear}} |
Not supported
Any other*|TAG|* is left untouched in the HTML and reported in the editor when you save. It
is never silently shipped to recipients.
| Mailchimp tag | Why it is not supported |
|---|---|
*|DATE:d F Y|* | Carries a format string. Merge tags substitute, they do not format — converting it would silently throw your format away. Use {{today}} (long date) or {{currentYear}} (bare year); an arbitrary format is not supported. |
*|IF:…|* etc. | Conditional blocks require a template engine, not substitution. |
*|ARCHIVE|* | No web archive of sent campaigns yet. |
*|LIST:NAME|* | List and account metadata are not exposed to templates. |
*|MERGE1|*, … | No custom contact fields — the vocabulary above is closed. |
Behaviour rules
A known tag with no value renders empty. If a contact has no first name,Salut {{firstName}},
renders as Salut ,. Write around it, or keep the tag out of a sentence that breaks without it.
An unknown tag is left visible and reported. {{fistName}} (typo) stays in the output as
{{fistName}} and is listed as an unknown variable in the preview panel — so you catch it before
sending, not after.
The preview uses sample data. The preview panel renders your template with example values and a
placeholder unsubscribe URL, so what you see is what a real send actually produces.
Example
html
<td>Salut {{firstName}}, voici les nouvelles du mois.</td>
<!-- … -->
<a href="{{unsubscribeUrl}}">Se désinscrire</a>html
<td>Salut Camille, voici les nouvelles du mois.</td>
<!-- … -->
<a href="https://agentsmail.io/unsubscribe/a1b2c3">Se désinscrire</a>