Email

Email is the product. Two kinds of email leave AgentsMail, and they do not follow the same rules.
Marketing and service emails are separate on purpose. Marketing mail — campaigns and sequences — goes out from the HTML templates you author, and always carries an unsubscribe link. Service mail — the login link, a password reset, an invitation to your organization — is sent by AgentsMail itself and carries none, because its recipient is not a subscriber.

The two kinds

Templates you author, sent in bulk
  • A template is an HTML file — the design lives in the template, not in the app
  • Merge tags {{name}} are resolved per recipient at send time
  • Sent in batches against your sending quota, and paid for from your balance
  • Every send is logged per recipient, with click and open tracking
  • An unsubscribe link is mandatory and verified before sending
Used by: campaigns, sequences
The one exception sits between the two: the double opt-in confirmation email is yours to write, but it is not marketing either — it has no unsubscribe link, because the person is not subscribed yet.

Why HTML templates for marketing

An email client is not a browser. Outlook renders through the Word engine, Gmail strips <style> blocks, and dark mode rewrites your colours. Email HTML means nested tables, inline styles and vendor hacks — and that is exactly what tools like Mailchimp export. Storing the template as HTML means you can paste a template from anywhere and it works, and that two templates can look nothing alike. The application imposes no layout of its own.
The unsubscribe link is verified, not injected. If the rendered HTML does not contain the unsubscribe URL, the send is refused with an explicit error. Nothing is silently appended to your markup — the link has to be in your template.

Authoring a template

The template editor shows the HTML on the left and the live rendering on the right. Saving converts recognised Mailchimp merge tags to the product syntax and reports the ones that are not supported. See Merge Tags Cheat Sheet for the full list of tags, what they resolve to, and what happens to unsupported ones.

What surrounds a template

  • Editable zones — mark parts of the document so anyone can rewrite the copy without touching the design.
  • Images — an email cannot carry attachments, so every visual is loaded from the media library by the recipient's mail client.
  • Dark mode — what is guaranteed when a mail client repaints your email, and the one thing in your HTML that defeats it.

Driving it from outside

Everything above is reachable over HTTP with an API key: contacts and tags with the Audience API, templates, rendering and campaigns with the Content & Send API. A key on its own is enough to start — the Discovery API tells you which organization it opens and which lists it holds.