Introduction

An email marketing tool built to be driven by you or by your agent: your list, your templates, your own sending domain. No per-contact pricing.

What it does

Own the audience
  • Lists, contacts and tags, scoped per organization
  • Import an existing Mailchimp export (CSV) without losing tags or unsubscribe status
  • Add contacts through an authenticated API, so funnels and lead magnets feed the list directly
  • Double opt-in confirmation
Author the email
  • A template is an HTML file — paste one from anywhere, the design lives in the template
  • Live rendering next to the code while you edit
  • Merge tags resolved per recipient
Send it
  • Campaigns targeting a list, optionally narrowed by tag
  • Scheduled sending
  • Automated sequences triggered by a tag or a signup
  • Bulk delivery from your own verified domain, batched against your sending quota
Know what happened
  • Per-recipient send log, opens and unique clicks
  • Bounces and complaints handled automatically, with a suppression list
  • One-click unsubscribe, honoured everywhere

What it deliberately does not do

No drag-and-drop builder. Templates are HTML, edited as code. The tradeoff is deliberate: every template can look completely different, and nothing in the application constrains the design.
  • No conditional or looping template engine. Merge tags substitute a value; they do not format, branch or iterate.
  • No custom contact fields. The merge tag vocabulary is closed — see Merge Tags Cheat Sheet.

How your data is held

Everything belongs to an organization: lists, contacts, templates, campaigns, statistics. An organization never sees another one's data, and an API key opens exactly one of them — see members and roles. What the recipient decided is held apart from what you decide. Their state, their consent dates and their topic refusals are theirs: no import, no bulk API call and no deletion is allowed to overwrite them by accident, which is why several operations refuse rather than do something plausible. The API reads everything the interface reads — contacts, tags, templates, statistics — with a key you create yourself. Nothing about your audience is only reachable through our screens.